Head of Social Media (Volunteer role)

Your Pride in London

Pride in London means many things to many people, it belongs to our community and it belongs to you; come and join the conversation!

Pride in London has a renewed sense of purpose to highlight the challenges still facing the LGBT+ community today despite progress. We are run by a group of volunteers who are passionate about equality and diversity and are drawn from all walks of life. Pride aims to raise awareness of LGBT+ issues and campaign for the freedoms that will allow all of our community to live their lives on a genuinely equal footing. 

Around 250 people volunteer year-round to help us deliver what has become a world-class Pride. It is our intention for Pride in London to best represent all parts of our community and we continue to actively encourage applications from diverse backgrounds, particularly women, People of Colour and those from the trans and non-binary communities. All applications are important to us so if you’d like to be part of the future of Pride in London please register your interest or share this opportunity with your network.

Your volunteer role as Head of Social Media

Main Responsibilities 

• Developing a strategic social media plan that integrates with the Communications team and the wider Pride in London organisation

• Building and developing our social media presence while ensuring we serve as a platform to the whole LGBT+ community.

• Lead, empower and inspire a team of volunteer social media and community managers who will help to develop the content required

• Work with agencies, platforms (directly and indirectly) and other partners with the goal to find fast, creative and efficient ways to build, execute and measure innovative social media plans that connect with every part of the LGBT+ community. 
• Lead the development and direct the implementation of a wide range of content forms including video, images, animation and live production. 

• Working collaboratively with senior leaders across the organisation to develop and deliver creative ideas, plans and strategies.
• Working with the Marketing team to produce high-quality content for our campaigns
• Work with the Head of PR, to lead the effective internal response to reputational risk issues.

Who you are

Technical Requirements/ Knowledge 

• Strong knowledge of popular and emerging social media channels. Including but not limited to Twitter, Facebook, YouTube, Instagram and Snapchat. 

Soft skills 

• Resilient 
• Motivated 
• Creative 
• Confident 
• Flexible 

Desirable skills or experience

• Strong communication skills, both verbal and written.
• Experience building a social media strategy for an organisation with complex evolving needs. 

Background 

• Experience working in a fast-paced and dynamic team leading and inspiring passionate volunteers to bring the best out of them.
• Deep knowledge and passion for diversity, equality and inclusion. You need to be on top of what’s coming up, what’s going out and where we should be focusing. 

Hours 

• This is a role that requires a long-term commitment. The time required will vary week by week. On average, you can expect the post to take 10-20 hours per week.
• All work is carried out at home, although we will require attendance at monthly Communications Team Meetings (usually on a Saturday morning) and Senior Communications Meetings (usually on a weekday)

 What you’ll get joining Pride in London  

• A friendly and welcoming induction course and a variety of training that’s offered throughout the year 
• An opportunity to get new and relevant professional experience
• A chance to broaden your professional network
• Play an important part in delivering the Pride in London event 
• Social opportunities to meet the diverse and friendly bunch who volunteer for Pride in London

Deadline for applications: Sunday 10th January