Head of Social Media (Volunteer role)

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Your Pride In London 

Pride in London means many things to many people, it belongs to our community and it belongs to you; come and join the conversation!

Pride in London has a renewed sense of purpose to highlight the challenges still facing the LGBT+ community today despite progress. We are run by a group of volunteers who are passionate about equality and diversity and are drawn from all walks of life. Pride aims to raise awareness of LGBT+ issues and campaign for the freedoms that will allow all of our community to live their lives on a genuinely equal footing. 

Around 250 people volunteer year-round to help us deliver what has become a world-class Pride. It is our intention for Pride in London to best represent all parts of our community and we continue to actively encourage applications from diverse backgrounds, particularly women, People of Colour and those from the trans and non-binary communities. All applications are important to us so if you’d like to be part of the future of Pride in London please register your interest or share this opportunity with your network.

The Team The Communications team are the public facing voice of Pride in London. We deliver content, PR, social media, political engagement, talent management and internal communications. Our job is to spread our message internally and externally.

Role responsibilities We are looking for a new Head of Social Media to develop a team of Social Media Managers who oversee the outputs for Pride in London across our social media channels, which include Facebook, Twitter, Pinterest, Instagram and Snapchat.

Our social media channels have developed considerably over the years and we are lucky to have hundreds of thousands of the LGBT+ community following us. Your role will be to develop a strategic plan for social media and to build and nurture a team or social media and community managers across our channels.

This is a highly collaborative role, working alongside our heads of PR, Content, Community Engagement and Media Partnerships. You will also connect outside of the Communications Team, supporting key events such as our Pride Festival, and of course the Parade, which brings over 30,000 people together in the heart of London.

Your Responsibilities A ‘Head Of’ role requires approximately 15-20 hours per month, with slightly more in the month leading up to Pride. We have team meetings on various Saturdays in the month in Central London and this role would require active participation and input into shaping the communications plan. 

Your responsibilities will include:

● Developing a strategic Social Media plan that integrates with the Communications team and the wider Pride in London organisation 

● Building and developing our social media presence while ensuring we serve as a platform to the whole LGBT+ community 

● Overseeing a team of Social Media and Community Managers who will help to develop the content required 

● Supporting with content development where required to include video, images, gifs and potential for live shows 

● Integrating with the Marketing team on our campaign 

● Integrating with the Fundraising team on direct response campaigns 

● Integrating with the Events team on promoting our Festival 

● Integrating with the Operations team on parade communication needs 

● Integrating with the Strategic Partnerships team on requirements from our partners

Who you are Ideally you will have experience of developing strategic social media and channel plans from your day job and you wish to apply this to one of the biggest LGBT platforms in the country.

The things we are looking for:

● Strategy - someone with the ability to build a strategy and work with a team to deliver on the plan ● Collaboration - a track record of collaborating with different stakeholders in the communications spectrum 

● Adaptability - the ability to be flexible and adapt to the constant change in social media platforms and content to suggest new ways for us to develop our presence 

● Organisation - someone who isn’t scared of building a complicated content calendar that has to support various needs 

● Positivity - the ideal candidate will have experience of remaining positive and bringing energy and new ideas to the team


What you’ll get joining Pride in London  

  • A friendly and welcoming induction course and a variety of training that’s offered throughout the year 
  • An opportunity to get new and relevant professional experience
  • A chance to broaden your professional network
  • Play an important part in delivering the Pride in London event 
  • Social opportunities to meet the diverse and friendly bunch who volunteer for Pride in London

Or, know someone who would be a perfect fit? Let them know!

Our Culture

Our volunteers are driven and passionate about what they do. Putting on one of London's largest one-day events requires dedication and perseverance. 

Although a lot of our work is completed remotely, there will be plenty of opportunities to meet with your team and others throughout the year to not only plan what's ahead but to socialise too. 

We're looking for enthusiastic people to join the organisation so we can provide a platform for every part of London’s LGBT+ community. 

Already working at Pride in London?

Let’s recruit together and find your next colleague.


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