Head of Public Relations (Volunteer role)

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Your Pride In London 

Pride in London means many things to many people, it belongs to our community and it belongs to you; come and join the conversation!

Pride in London has a renewed sense of purpose to highlight the challenges still facing the LGBT+ community today despite progress. We are run by a group of volunteers who are passionate about equality and diversity and are drawn from all walks of life. Pride aims to raise awareness of LGBT+ issues and campaign for the freedoms that will allow all of our community to live their lives on a genuinely equal footing. 

Around 250 people volunteer year-round to help us deliver what has become a world-class Pride. It is our intention for Pride in London to best represent all parts of our community and we continue to actively encourage applications from diverse backgrounds, particularly women, People of Colour and those from the trans and non-binary communities. All applications are important to us so if you’d like to be part of the future of Pride in London please register your interest or share this opportunity with your network.

Your role at Pride In London

We are looking for a Head of PR to join the Pride in London communications team.  Pride in London is a high profile brand that attracts media and news attention all year round. We are looking for someone to manage a strong PR team to proactively promote our organisational announcements, help Pride in London react to relevant stories, and answer reactive media enquiries. Your remit will also include overseeing our influencer activity to amplify our campaigns.

The Head of PR will manage the PR team to proactively promote Pride in London through all media channels, working closely with the Social Media, Content, Policy and Political Engagement teams as well as other departments such as Marketing, Fundraising and Events.

Working in a project management style, the successful applicant will share out key portfolios amongst the team to ensure Pride in London is consistently at the forefront of journalists’ and influencers’ minds.

The Head of PR will report into the Deputy Director of Communications and will be responsible for activating the overall press office agenda.

They will support the DD of Communications in inviting, liaising with, and managing press and media before and during the event day, and during other key moments.


  • Build an integrated strategic plan for traditional PR with calendar of activity 
  • Develop key messaging and collaborate with other heads of department within the Communications team on plans to ensure we are proactive in our communications and approach to issue management
  • Review press materials drafted by the team, and on occasion draft key announcements yourself
  • Brief Pride in London spokespeople ahead of media engagements, including drafting briefing materials
  • Work with the Head of Media in the Marketing team to forge effective media partnerships
  • Ensure our approach to reputation management and crisis comms is first in class
  • Lead an effective PR team of press officers to ensure they: 
    • Work with all members of the Pride in London team to maximise positive press coverage for Pride in London
    • Research and engage effectively with grassroots LGBT+ and POC led and facing press/media organisations to maximise diversity of reach for Pride in London
    • Represent Pride in London to media outlets in the UK and globally
    • Build good contacts with journalists, writers, broadcasters and influencers to help promote Pride in London
    • Ensure our media lists are up to date, and our influencer lists are representative of Pride in London’s commitment to diversity
    • Effectively use the platform that Pride in London provides to promote all LGBT+ communities
    • Craft responses to media requests in a quick, clear and publication-ready manner
    • Develop creative and engaging ways to promote Pride in London in the media
    • Promote Pride in London to new media outlets and audiences
    • Drive fundraising calls-to-action where appropriate, as well as promoting key fundraising events
    • Provide media support to Pride in London events outside of parade day 

Soft skills

  • A clear commitment to the values and ambitions of Pride in London
  • Experience of leading a team in media or news 
  • The ability to think creatively and strategically 
  • Highly-organised and self-motivated 
  • Strong proofreading and copywriting skills 
  • Ability to act on initiative
  • Proven decision-making skills
  • Excellent communication skills 
  • Flexible attitude and approach to work 
  • Friendly, efficient and helpful attitude 

Background required

Minimum 5-6 years’ experience of working in PR, or in the media.   

Time Commitment 

This is a role that requires long-term commitment. Time required will vary week by week, and team members will be able to share the workload. On average, you can expect the post to take 10 hours per week. Please note this will increase during the months of May & June (July & August in 2021), which is Pride in London’s busiest period. All work is carried out at home, although we will require attendance at regular Communications team meetings and Senior Comms team meetings.

What you’ll get joining Pride in London  

  • A friendly and welcoming induction course and a variety of training that’s offered throughout the year 
  • An opportunity to get new and relevant professional experience
  • A chance to broaden your professional network
  • Play an important part in delivering the Pride in London event 
  • Social opportunities to meet the diverse and friendly bunch who volunteer for Pride in London

Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!

Our Culture

Our volunteers are driven and passionate about what they do. Putting on one of London's largest one-day events requires dedication and perseverance. 

Although a lot of our work is completed remotely, there will be plenty of opportunities to meet with your team and others throughout the year to not only plan what's ahead but to socialise too. 

We're looking for enthusiastic people to join the organisation so we can provide a platform for every part of London’s LGBT+ community. 

Already working at Pride in London?

Let’s recruit together and find your next colleague.


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