Community Pride Partners - New Business Manager

Join one of the most important teams in Pride in London!
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Your Pride In London

Pride in London means many things to many people, it belongs to our community and it belongs to you; come and join the conversation!

Forty-six years since the first Pride march in London, Pride in London has a renewed sense of purpose to highlight the challenges still facing the LGBT+ community today despite progress. We are run by a group of volunteers who are passionate about equality and diversity and are drawn from all walks of life; together we pull off the UK’s biggest free LGBTQ+ community event every year. Pride aims to raise awareness of LGBTQ+ issues and campaign for the freedoms that will allow all of our community to live their lives on a genuinely equal footing.

Around 150 people volunteer year-round to help us deliver what has become a world-class Pride. We welcome applications from everybody, and are especially keen to attract new volunteers from the BAME, Trans, Bi, Non-binary and Queer communities who we would love to see more widely represented in our organisation.

Your new team

Our fundraising team is key to making Pride in London happen. The event is expensive to run and the show couldn’t go on without their efforts encouraging generous donations from thousands of individuals every year. The team work tirelessly year round across a range of activities from running glamourous events like our Gala Dinner, to partnering with community groups or simply hitting the streets with a Pride in London fundraising bucket.

The fundraising team is responsible for growing financial donations and commercial income that allow Pride in London to continue to grow the event and its support of the LGBTQI+ community. You will be part of a team that is responsible for generating high levels of income. One of the key funding streams is through the sale of stalls for various organisations to interact with attendees across the footprint of the day of Pride.

Your new volunteer role

As part of our grow income strategy we are looking for a Community Pride Partners New Business Manager. This role will be responsible for acquiring new businesses across London, typically pubs, bars, clubs and restaurants, which will join our Community Pride Partners scheme. You will be responsible for promoting Community Pride Partner packages of different tiers, reviewing marketing and sourcing new potential leads. Reporting into the Community Pride Partners Senior Manager, you will be part of a team that is responsible for generating £30k+ income.  The fundraising team is responsible for growing financial donations and commercial income that allow Pride in London to continue to grow the event and its support of the LGBTQ+ community.

Responsibilities include:

  • Design and implement a sales strategy to increase enrolment of businesses that are lapsed Partners, as well as new businesses.  
  • Promote the package, with its different assets, such as stickers, promotional opportunities and merchandise.
  • Arrange invoices and ensure payments are made on time.
  • Deliver and grow the scheme as well as build on existing relationships with Community Pride Partners.
  • Analysis and reporting of acquisition strategy, membership numbers and engagement with cause.
  • Work with the Head of Fundraising and Community Pride Partners Senior Manager on the strategic plans for growing the year round income.
  • Support Fundraising Team on the day of the Parade.

Who you are

This role requires someone with experience of acquiring new business, or relevant experience. Knowledge of managing corporate partnerships is desirable. An outgoing, friendly personality, with some sales experience. The role will require contribution all year round, with increased commitment period in the last two months leading up to Parade weekend.

What you'll get from Pride In London

  • A friendly and welcoming induction course and a variety of training that’s offered throughout the year.
  • Meaningful leadership experience.
  • An opportunity to get new and relevant professional experience.
  • A chance to broaden your professional network.
  • Play an important part in delivering the Pride in London event.

Or, know someone who would be a perfect fit? Let them know!


Our Culture

Our volunteers are driven and passionate about what they do. Putting on one of London's largest one-day events requires dedication and perseverance. 

Although a lot of our work is completed remotely, there will be plenty of opportunities to meet with your team and others throughout the year to not only plan what's ahead but to socialise too. 

We're looking for enthusiastic people to join the organisation so we can provide a platform for every part of London’s LGBT+ community. 

Already working at Pride in London?

Let’s recruit together and find your next colleague.


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