Head of Marketing (Leadership Team)

Volunteer Leadership Role

Closing Date 7th October 2026

Your Pride in London

Pride in London is London’s volunteer-powered LGBTQIA+ force. We unite our communities, amplify their diversity and stand together against inequality.

While progress has been made, LGBTQIA+ people continue to experience discrimination and inequality in the UK and around the world. Pride remains both a celebration and a protest: a visible expression of who we are and a powerful platform for advancing equality, dignity and freedom for all.

Around 150 volunteers work throughout the year to deliver Pride in London and our wider programme of activity. We want our organisation, our leadership and our events to reflect the full diversity of the communities we serve.

We particularly welcome applications from people who are currently underrepresented within our volunteer leadership, including women, trans and non-binary people, disabled people and people from Black, Asian and other global majority communities. We also welcome applications from people with a broad range of lived experiences and professional backgrounds.

If you share our values of visibility, unity and equality, we would love you to consider joining us.

About the role

We are looking for an experienced, creative and forward-thinking marketing professional to join Pride in London as our volunteer Head of Marketing.

This is a senior volunteer leadership role responsible for developing and delivering Pride in London’s marketing strategy, protecting and strengthening our brand and ensuring that our campaigns reflect the diversity, experiences and priorities of LGBTQIA+ communities.

Working closely with the CEO, Head of Communications, Head of Community Engagement, Partnerships Team, Events Team and other volunteer leaders, you will turn Pride in London’s strategy and purpose into clear, compelling and inclusive campaigns that reach and engage our communities, audiences, partners and allies.

Our marketing must be community-informed, insight-led and grounded in Pride in London’s values of visibility, unity and equality. You will ensure that our work recognises Pride as both a celebration and a protest and that the voices and experiences of LGBTQIA+ communities remain central to how our brand is presented.

You will lead Pride in London’s volunteer marketing team and coordinate external creative agencies, designers, researchers and other suppliers where required. You will also establish clear objectives and measures so that we can understand the reach, engagement and impact of our marketing activity.

This role requires someone who can combine strategic thinking and creative ambition with the practical ability to turn ideas into well-planned, inclusive and effective campaigns.

Time commitment

This volunteer role requires a regular commitment of approximately 6–8 hours each week. We will work with the successful candidate to agree a working pattern that is manageable alongside their other commitments.

There will be periods during the year, particularly during campaign development, campaign launches and the lead-up to Pride in London, when additional availability may be required. This may include attending planning meetings, reviewing time-sensitive creative work and supporting activity during key event-delivery periods.

Wherever possible, these increased requirements will be planned and communicated in advance.

Key responsibilities

Marketing strategy and leadership

• Develop and maintain Pride in London’s organisation-wide marketing strategy in collaboration with the CEO and relevant volunteer leaders.

• Translate Pride in London’s purpose, values and strategic priorities into clear marketing objectives and annual delivery plans.

• Develop integrated marketing campaigns that support Pride in London’s year-round events, programmes and community activity.

• Provide strategic marketing advice to the CEO and wider leadership team.

• Ensure that marketing activity is coordinated, appropriately prioritised and delivered within agreed timelines and budgets.

• Identify opportunities to strengthen Pride in London’s visibility, relevance and impact across London and beyond.

• Maintain a clear distinction between Pride in London’s organisational brand, annual campaign and individual programme or event identities.

• Report regularly to the CEO on progress, performance, emerging risks and opportunities.

Campaign development and delivery

• Lead the development and delivery of Pride in London’s annual campaign and supporting marketing activity.

• Develop clear, inclusive and insight-led campaign briefs in collaboration with the CEO, Communications Team, Community Engagement Team and other relevant stakeholders.

• Ensure that each campaign has defined objectives, audiences, messages, channels, delivery plans and measures of success.

• Oversee the development of campaign concepts, creative assets and supporting materials across digital and physical channels.

• Establish realistic campaign timelines and coordinate the approvals required at each stage.

• Ensure that campaigns are delivered consistently across Pride in London’s events, programmes, platforms and partner activity.

• Monitor campaign delivery and address emerging risks, delays or inconsistencies.

• Evaluate the reach, engagement and impact of campaigns and use the findings to improve future activity.

Brand strategy and governance

• Act as the principal guardian of the Pride in London brand.

• Develop, maintain and regularly review Pride in London’s brand strategy, visual identity and brand guidelines.

• Ensure that Pride in London’s brand is used consistently, accurately and appropriately across all teams, channels, events and programmes.

• Make brand standards accessible and understandable to volunteers, staff, suppliers, sponsors and strategic partners.

• Establish proportionate processes for reviewing and approving the use of Pride in London’s name, logo, campaign identity and other brand assets.

• Protect the integrity and reputation of the brand while enabling teams to work creatively and effectively.

• Work with the Head of Legal to support the appropriate protection, licensing and use of Pride in London’s intellectual property.

• Identify and address any inappropriate, inconsistent or unauthorised use of the Pride in London brand.

Community-informed and inclusive marketing

• Ensure that LGBTQIA+ communities and their lived experiences are meaningfully reflected in Pride in London’s marketing.

• Work closely with Community Engagement and other relevant groups to inform campaign development.

• Build consultation and community insight into the marketing and campaign-planning process.

• Ensure that marketing activity represents the breadth and intersectionality of LGBTQIA+ communities with care, authenticity and respect.

• Challenge stereotypes, tokenism and exclusionary representation within creative work.

• Embed accessibility and inclusive design principles throughout marketing activity.

• Ensure that creative materials consider the needs of disabled and neurodivergent people and people with different communication and access requirements.

• Respond constructively to community feedback and ensure that learning informs future campaigns.

Audience insight and research

• Develop a clear understanding of Pride in London’s different audiences, including LGBTQIA+ communities, volunteers, event attendees, partners, allies and the wider public.

• Commission or oversee appropriate research to inform brand, audience and campaign decisions.

• Use available data, community insight and external research to identify audience needs, behaviours and emerging trends.

• Develop audience profiles and segmentation where this will support more relevant and effective marketing.

• Work with relevant teams to establish responsible and appropriate methods of gathering audience feedback.

• Ensure that research is inclusive, ethically undertaken and handled in accordance with data-protection requirements.

• Present research findings and recommendations clearly to the CEO and relevant teams.

Digital and content marketing

• Develop an integrated approach to marketing across Pride in London’s website, email, social media and other digital platforms.

• Work with the Communications and Digital teams to plan content that supports agreed campaigns and organisational priorities.

• Help ensure that content is accurate, accessible, engaging and consistent with Pride in London’s brand and values.

• Identify appropriate opportunities for paid, owned and earned marketing activity.

• Use audience and performance data to improve reach, engagement and conversion.

• Ensure that campaign assets are created in suitable formats for different channels and audiences.

• Support the development of clear calls to action that encourage participation, volunteering, event attendance, donations or other forms of engagement.

• Remain informed about relevant changes in audience behaviour, digital platforms and marketing practice.

Events and programme marketing

• Develop marketing plans to support Pride in London’s annual event and wider year-round programme.

• Work with Events and Operations teams to understand programme information, audiences, deadlines and operational constraints.

• Coordinate marketing support for Pride in London’s parade, stages, community spaces, Pride in the City and other events and initiatives.

• Ensure that event information is promoted clearly, accurately and at the appropriate time.

• Support audience communications relating to access, safety, travel and participation in collaboration with the relevant operational and communications leads.

• Help ensure that marketing activity supports attendance and engagement while reflecting event capacities and operational realities.

• Be available during agreed key delivery periods to support urgent marketing decisions or requirements.

Partner and sponsor activations

• Work with the Partnerships Team to support high-quality marketing activations for Pride in London’s sponsors and strategic partners.

• Ensure that partner activity aligns with Pride in London’s brand, values, community commitments and contractual obligations.

• Review and approve partner use of Pride in London’s brand and campaign assets in accordance with agreed guidelines.

• Help establish clear processes, briefs and timelines for sponsor marketing activity.

• Balance commercial commitments with the need to protect Pride in London’s independence, purpose and community credibility.

• Work with Partnerships, Communications and Legal colleagues to address potential reputational, contractual or brand risks.

• Monitor the delivery of agreed marketing benefits and provide appropriate evidence and reporting where required.

Supplier and agency management

• Identify where external creative, research, production or marketing support is required.

• Develop clear briefs for agencies, designers, researchers and other suppliers.

• Support supplier selection and appointment in accordance with Pride in London’s procurement and approval processes.

• Work with the Head of Legal and relevant budget holders to agree appropriate contracts, deliverables and terms.

• Manage supplier relationships and ensure that work is delivered on time, within budget and to the required standard.

• Provide constructive creative direction and feedback throughout the development process.

• Escalate significant delivery, quality, financial or contractual concerns promptly.

Performance, evaluation and reporting

• Establish meaningful key performance indicators for marketing activity.

• Monitor performance across campaigns, channels, audiences and programmes.

• Develop regular reports covering reach, engagement, audience growth, conversion, brand health and campaign impact.

• Use both quantitative data and qualitative community feedback to assess effectiveness.

• Clearly communicate findings, risks and recommendations to the CEO and relevant volunteer leaders.

• Use evaluation and learning to strengthen future campaigns and inform resource decisions.

• Ensure that reporting is proportionate, accurate and focused on outcomes as well as activity.

Budget and resource management

• Develop and manage the marketing budget in collaboration with the CEO and Head of Finance.

• Plan marketing expenditure carefully and ensure that activity provides appropriate value and impact.

• Monitor spending against agreed budgets and report significant variances promptly.

• Ensure that expenditure and supplier commitments are properly authorised and documented.

• Identify opportunities for in-kind, pro bono or partner support where this is appropriate and does not compromise the integrity of the brand.

• Prioritise available resources against agreed organisational objectives and campaign requirements.

Team leadership and collaboration

• Lead, support and develop Pride in London’s volunteer marketing team.

• Establish clear team responsibilities, objectives and ways of working.

• Recruit additional marketing volunteers where required and support their effective induction.

• Allocate work fairly and provide appropriate direction, feedback and support.

• Create an inclusive and collaborative team environment where different perspectives and ideas are welcomed.

• Build constructive relationships across Communications, Community Engagement, Partnerships, Events, Digital, Legal and other teams.

• Ensure effective coordination between marketing and communications while maintaining clarity around each team’s responsibilities.

• Promote Pride in London’s values and contribute to an inclusive, respectful and supportive volunteering culture.

What you will bring

Essential

• Significant experience working in a senior marketing, brand or campaign role.

• A strong track record of developing and delivering integrated marketing strategies and campaigns.

• Experience building, managing or strengthening a recognised brand.

• The ability to combine strategic thinking with creative judgement and practical delivery.

• Experience developing clear campaign briefs and overseeing creative development.

• A strong understanding of audience insight, segmentation and research-led marketing.

• Experience delivering marketing across a range of digital and physical channels.

• The ability to set meaningful objectives and use data and insight to evaluate performance.

• Experience managing competing priorities, deadlines and stakeholders.

• Strong leadership skills and the ability to support, motivate and develop a volunteer team.

• Excellent written and verbal communication skills.

• Confidence communicating with and influencing senior leaders, partners and external suppliers.

• A strong understanding of inclusive marketing and authentic representation.

• Sound judgement when managing brand, community and reputational considerations.

• A collaborative, accountable and solutions-focused approach.

• A commitment to Pride in London’s values of visibility, unity and equality.

Desirable

• Experience developing campaigns for or with LGBTQIA+ communities.

• Experience working with a community interest company, charity, not-for-profit organisation or volunteer-led organisation.

• Experience working within events, festivals, culture, entertainment or community engagement.

• Experience managing creative, media, research or marketing agencies.

• Experience supporting sponsor or commercial-partner activations.

• Knowledge of accessible and inclusive design principles.

• Experience working with community advisory or consultation groups.

• Experience managing marketing budgets and external suppliers.

• Knowledge of digital analytics, customer relationship management systems and email-marketing platforms.

• An understanding of the issues affecting LGBTQIA+ communities.

We recognise that people develop valuable skills and experience in different ways. If you meet most of the criteria and believe you could make a strong contribution to the role, we encourage you to apply.

What you will gain from volunteering with Pride in London

• A welcoming and supportive induction.

• Access to relevant learning and development opportunities.

• The opportunity to use your expertise in support of LGBTQIA+ communities.

• Meaningful senior-level experience within a high-profile, purpose-led organisation.

• The opportunity to shape and protect one of the world’s most visible Pride brands.

• The opportunity to lead campaigns with significant public and community reach.

• The chance to broaden your professional and community networks.

• A central role in helping to deliver Pride in London and its wider programme.

• Opportunities to connect and collaborate with a diverse and committed volunteer team.

• The chance to contribute to an organisation working to advance LGBTQIA+ visibility, unity and equality.

Equity, diversity and inclusion

Pride in London is committed to creating an inclusive volunteering environment where everyone is treated with dignity and respect and feels able to contribute fully.

The diversity of our volunteers strengthens our organisation. Different identities, experiences, perspectives and ways of thinking help us make better decisions and create events, programmes and campaigns that reflect the communities we serve.

We welcome applications regardless of age, disability, gender identity or expression, marriage or civil partnership status, pregnancy or parental status, race, ethnicity, nationality, religion or belief, sex, sexual orientation, socioeconomic background or caring responsibilities.

We are committed to making our recruitment process accessible. Reasonable adjustments can be made at any stage of the application and selection process.